How Many Online Takeaway Ordering Services Are Killing Your Business...and what you can do to counter it!
There are many dining businesses in the market place who will only be concerned with what is happening locally, and won't be looking at the wider picture. They may not therefore be aware of the potential impact on their businesses that is just 'around the corner'. In this Trade Talk section of the magazine Taste Swansea brings you news from elsewhere that may affect your restaurant/takeaway and your livelihood.
Let's face it, we are all in love with takeaways, at some time in our lives. Some more than others. Pizzas, Chinese, Indian or any other concoction of food that has now formed an alliance with technology is flying out of the takeaways and directly into consumer's homes on a huge scale. This and the advancement of the internet, phone technology, and apps has led to a new area of takeaway ordering and for many outlets has moved the onus away from telephone to online. For many it's a really convenient way to order and of course, at first glance, there are without doubt advantages for the outlet to use online takeaway ordering services. The accuracy of the order reduces errors. Money is paid in advance of delivery, albeit the outlet doesn't actually receive their share for at least 7 days! Some eateries tell me that they wouldn't survive without them....or so they think! The fact of the matter is that many of the online takeaway ordering platforms (such as Just Eat, Deliveroo and Uber Eats - they are the main players in the Taste Swansea catchment area) are very detrimental to the outlets, and IT'S GOING TO GET A WHOLE LOT WORSE! For some eateries it's only after having signed up and lost their customer details to the platform and realised that they aren't making a profit (and in many cases a thumping loss) do they wake up to the reality of the cost of the service.